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Sensorial Dive

Gucci Pop-up Store in Milan

Concept lyes in the idea of Gucci perfume. I would like to create a long hall corridor in a shape of a cologne, at the end of which there will be light which the person would like to dive in to experience the world of Gucci. At the end of the corridor there is a room full of beautiful soft pink colours presenting the perfumes. The client sort of explores the world of Gucci by diving in down the corridor. Idea is to create Clear feeling that the client is underwater, exploring the world to find the treasure perfume.

impressive | innovative | structural | sensible | fresh | remarkable

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